The Story Behind Every Event Analysis

We started tracking event data before most people realized how much valuable information was hiding in plain sight. Now, we help businesses understand what really happened at their events.

How We Got Here

Back in 2019, I was helping organize a tech conference in Taipei. The event seemed successful – people were engaged, speakers delivered great content, networking happened. But when stakeholders asked for concrete results, we had very little to show beyond attendance numbers and general feedback.

That's when I realized most events generate massive amounts of data, but organizers rarely capture or analyze it effectively. Session attendance patterns, engagement timing, networking effectiveness, sponsor ROI – all this information exists, but it typically gets lost or ignored.

So we built Maxifyultrixpro around one simple idea: events produce measurable outcomes, and understanding these outcomes helps create better experiences for everyone involved.

Event data analysis workspace showing multiple screens with analytics dashboards

What We Actually Do

We specialize in three core areas that help event organizers move beyond guesswork and start making decisions based on real data.

Real-Time Event Monitoring

We track participant behavior, session engagement, and interaction patterns as they happen. This helps identify potential issues early and optimize experiences while events are still in progress.

Post-Event Analysis

After events conclude, we analyze attendance patterns, content effectiveness, networking success rates, and ROI metrics. Our reports show what worked, what didn't, and why.

Strategic planning session with stakeholders reviewing event performance data

Strategic Recommendations

We translate data insights into actionable recommendations for future events. This includes format suggestions, timing optimizations, and content strategy improvements.

Meet the Team

We're a small team of data analysts and event professionals based in Kaohsiung, focused on making event data useful and accessible.

Torben Lindqvist

Lead Data Analyst

Torben has been working with event data since 2017. He previously helped analyze user behavior for several major conferences across Asia. He specializes in finding patterns in complex datasets and translating technical findings into clear, actionable insights for non-technical stakeholders.

Dimitri Kowalski

Event Technology Specialist

Dimitri focuses on the technical side of data collection and analysis. He develops the systems we use to capture event information and ensures data accuracy throughout the analysis process. Before joining us, he worked with event management platforms in Europe and understands the challenges organizers face with data integration.

Our Analysis Process

Every event is different, but our systematic approach ensures consistent, reliable results that help organizers understand what really happened and why.

Data Collection Planning

Before events start, we work with organizers to identify key metrics and set up data capture systems. This includes attendance tracking, engagement measurement, and feedback collection methods.

Real-Time Monitoring

During events, we monitor data streams and track participant behavior. This allows us to identify trends as they develop and provide immediate insights when needed.

Comprehensive Analysis

After data collection is complete, we analyze patterns, correlations, and outcomes. We look at what worked well, what could be improved, and why certain elements performed as they did.

Actionable Reporting

We deliver detailed reports with specific recommendations for future events. Our focus is on providing practical insights that can be implemented immediately in upcoming projects.

Ready to Understand Your Events Better?

Let's discuss how event analysis can help improve your upcoming projects. We're here to answer questions and explain our approach in more detail.

Get in Touch